The importance of African fashion styles industry cannot be overstated. The market is still largely unregulated and has many opportunities for new young brands and entrepreneurs across the region to become established as they have been able to do in Asia and Europe. Africa’s huge population, which is set to double in size by the middle of this century, can be regarded as an important market for the world’s major fashion manufacturers.
African Designers Stand Out!
The best-known African fashion designers have been concentrated on the continent’s east coast and in Kenya, with South Africa also featuring prominently. They have primarily been motivated by the lack of suitable clothing in their home countries.